Bringing Language to Life
Sometimes language can be tricky to discern and the very nature of bringing language to life visually is a job afforded to designers.
Sometimes language can be tricky to discern and the very nature of bringing language to life visually is a job afforded to designers. There’s no question that fonts are an important part of this. Fonts by their very nature can have an emotive impact on their user. They help use relate to language (or words) in a certain way. Imagine writing ‘DANGER’ in comic sans – it doesn’t quite have the same ring to to it.
However, the experiment here was to come up with a written language, or more specifically a ‘typekit’ of characters that brought the alphabet to life in our own unique way. This of course relies on the fact that we’re using an existing language or character set that is intrinsic in our lives – but developing this further into a set of pictograms or even ideograms was the nice design challenge.
What we’ve aimed to do here is use existing meaning and try to find a balance between the actual original letter and a depiction of that letter using a set amount of space. There must be no ‘loose’ lines (ie. every line should touch or join up with an edge) and it can only be formed from geometric shapes or either 90˚ and 45˚ lines.
This was a fairly indulgent exercise, but perhaps takes written communication back to some of its roots? Hieroglyphics were perhaps the first letter sets to communicate symbols, ideas and objects so maybe what we’ve created here falls somewhere in the middle of that.
Check out the idea below.